First published on THCB.
Contrary to the prevailing wisdom, most people surveyed say they absolutely won't use the Web to investigate a health condition and then change their behaviors accordingly. But they will do something their sister-in-law tells them. What does this mean for the future of consumerism?
Last weekend I heard several great presentations at a meeting convened by Jeff Goldsmith, but one contained a point I hadn't heard nailed down before. Kaveh Safavi MD JD, from Thomson Healthcare's Center for Healthcare Improvement, detailed the results of several large sample surveys on consumers' attitudes toward web-based health care information.
