BRIAN KLEPPER and DAVID C. KIBBE
"You never want a serious crisis to go to waste.
- Rahm Emanuel, White House Chief of Staff
- Rahm Emanuel, White House Chief of Staff

Timing matters. The health industry has demonstrated steadfast resistance to reforms, but its recently diminished fortunes offer the Obama Administration an unprecedented opportunity to achieve meaningful change. The stakes are high, though. The Administration's health team must not miscalculate the industry's goals, or waver from goals that are in the nation's interest. The two are very different.
